Years before the launch of Cafe Clara, Jimm’s Coffee had already been enjoying immense popularity in the Philippine market. Thanks to its unique formulation, Jimm’s became known as a brand that gave the everyday cup of coffee a boost of health benefits while still maintaining delicious taste. A double whammy, if you will. People generally have a pretty good impression of Jimm’s, but I mostly remember how my grandfather was such a fan of this brand. He was a man who knew how to enjoy good food and this was his coffee of choice every morning.